A select group of Chief Marketing Officers will gather during Emerce eDay to discuss and learn about transforming their organizations into digital first companies. Expect an intimate atmosphere with plenty of opportunity to network with fellow cross-industry CMOs.
Theme 2017: to be digital, be human
Emerging digital technologies are influencing nearly every aspect of the way we do business. Balancing this with a human touch has become critical for CMOs today. From human behavior and decision making (ReD Associates) to storytelling (VICE) and a success story on how to make digital more human (Transavia). These speakers will share their insights at CMO Connect:
Mark Adams, VICE
Vice President and Head of Innovation at VICE, the largest youth media company on the planet and the biggest content creation agency for the world’s top brands.
“A social network is a living organism. It breathes in content, keeps what is nourishing, excretes what is useless and circulates what is relevant.”
Erik-Jan Gelink, Transavia
Chief Commercial Officer at Transavia. Wants to make low cost air travel feel good. Knows how to embed Data and AI successfully in the Transavia strategy. “This is the year of many expectations on technology; further expansion of e.g. AI, predictive analytics and conversational interfaces”.
Christian Madsbjerg, ReD Associates
Best selling author of Sensemaking: The Power of the Humanities in the Age of the Algorithm. Based on his work at some of the world’s largest companies such as Ford, Chanel, Adidas. “If businesses accept pure data as the only truth, they are in danger of losing their ability to understand people.”
CMOs from companies such as Schiphol, HEMA, Talpa, Ziggo, Fonq, Leisure Group, Vente-Exclusive, Hanos, Coolinvestments, NS International and China Southern Airlines have already confirmed their attendance.
CMO CONNECT is an initiative of Emerce and Mirabeau, a Cognizant Digital Business