At Marktplaats we have a dream. To enable everyone to buy and sell whatever they want within 5 minutes, with a smile. To ensure instant trading success we needed to transform our platform. One size no longer fits all, we started creating intimate 1-on- 1 relationships with every one of our 8 million monthly users. After reshaping our whole organization around the customer journey, we can now mix technology with data-driven behavioural understanding, enabling our teams to start creating a hyper- personal experience for users. This presentation is about this next
step, reinventing our own product.