Brand Building in the Age of Content

By: Mark Adams Session 1 14:15 — 14:45

Cord-cutting, ad-blocking and the rise of mobile have created a generation of new consumers that traditional advertising simply isn’t reaching. The response has been to create native content that brands hope this generation will view because they choose to, not forced to… But things are not going very well at all. Mark will show the ways to gain trust and attention through branded content that really cuts through and delivers meaningful brand growth.

Time is ticking…

301

days

4

Hours

27

Minutes

26

seconds

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