In a few years time, influencer marketing has become booming. How do you now embrace successful collaboration with a social influencer? Or, better how do you become a social influencer? What are success factors in using social influence marketing and what should you refrain from doing? This presentation deals with the case of Most Wanted, the walhalla of fashion, with both a Magento2 webshop and a physical shop in the heart of Rotterdam. Do you see an added value in influencer marketing, but you don’t know where to start? Then this presentation is really something for you!