Platforms like Snapchat, Facebook till Musical.ly are thé place to be for many young people and brands. New hangouts, each with their own lawfulness. What does it work and not? And in the near future? Is marketing influencing the hype again or does it start to grow up? Is the future on micro influencers or are there other new ways? And what about a chatbot as engagement tool for fans and brands? The panel determines four young Dutch disrupters who determine the future of social cohesion.