Everybody does it, but only few like to speak publically about it: sex. Consultant Noor Schopman & Creative Director Serge van Marion tell you how to welcome customers for major brands in love toys and lingerie. But also for ‘macho toys’ like cars. A good CRM strategy using smart technology and tooling helps these brands to deal with personal preferences, without being too intrusive. And also: how do you optimize campaigns knowing the gender of your audience?