Value is virtual: untapped markets for ecommerce brands

By: Olly Wright Session 7 10:55 — 11:25

For most of us, our ecommerce focus is marketing, selling and shipping physical goods. But parallel to this, radical innovations in the domain of selling purely digital products are creating unique new markets. We will review some of these new techniques and provide insights on why consumers are embracing them. Then we explore how these ideas might be applied to your physical brands, to generate new revenue and build powerful customer loyalty.

Time is ticking…

301

days

4

Hours

32

Minutes

35

seconds

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