The future of ecommerce is being shaped by two powerful trends. First, empowered shoppers are seeking exceptional and seamless experiences online and offline. Second, retailers and brands are scrambling to deliver on these omnichannel expectations as brick- and-mortar stalwarts invest in online while ecommerce leaders expand into physical stores. How retailers and brands respond to these trends will determine who survives, wins and thrives in a new era. Pepijn will lay out how these trends point to a vibrant future for ecommerce.