After stints on Wall Street and as CEO of his own startup, Antonio joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ‘Zuck’ Zuckerberg.
Forced out in the wake of an internal product war over the future of the company’s monetization strategy, he eventually landed at rival Twitter.
By selling his own start-up to Facebook, Antonio gets a good look on the inside of one of the world largest media companies. Partly thanks to meetings with CEO Mark Zuckerberg and the current COO Sheryl Sandberg. Memories he brought together in his book Start-upmania, which is among other things about the tech bubble in Silicon Valley, the millions spent there, the chaos, the pressure to perform and the excesses. In this Q & A, we are digging deeper into what it’s like to work for a start-up like Facebook or in the Valley at all, the do’s & don’ts to be successful and more. Moderation: Chief Editor of EMERCE, Ronald ter Voert