Aranka founded amongst others #FITGIRLCODE, which is ranked among the top health blogs in Europe with a reach that has spread globally in less than a year. During that time, the company won the Viva 400 award in the category online, a highly coveted title to hold for a young company.
Aranka made use of this fast-growing active community to launch her first Jogha collection. By mixing the social with the functional, she sold out the first collections solely online in a season’s time. She wants to share her learnings and help other creative ambitious women start their journey and follow their dreams also. Pretty Ambitious is a platform launched in september 2017, with the goal to help 1000 women start their own brand and business in 1 year.
Platforms like Snapchat, Facebook till Musical.ly are thé place to be for many young people and brands. New hangouts, each with their own lawfulness. What does it work and not? And in the near future? Is marketing influencing the hype again or does it start to grow up? Is the future on micro influencers or are there other new ways? And what about a chatbot as engagement tool for fans and brands? The panel determines four young Dutch disrupters who determine the future of social cohesion.