Bart Meerdink is a passionate speaker, lecturer and Social Business Strategist with 10 years of experience in digital marketing & social strategy. Common theme in his work humanizing digital, in his belief the only relevant differentiator in this increasingly automated world. Currently Bart injects social into brands like KPN, SoundCloud, T-Mobile and Eneco. He works for inSided, an Amsterdam based scale-up proving software and expertise for conversational service and commerce.
Humans: the crucial factor in the world of AI and bots
Digital communication is about conversations. Consumers are used to apps like FB messenger and WhatsApp. They are changing the way we explore, discover and buy online. And how we ask for support. The whole customer journey becomes conversational. More and more these conversations will be fuelled by AI and taken over by bots. But one thing remains crucial: humans.