Boris Nihom is Partner and Strategy Director at ACHTUNG!mcgarrybowen, the Creative agency for the connected era, founded in the age of the web. ACHTUNG!mcgarrybowen connects brands and people through impactful stories and engaging
experiences for clients, including: Volkswagen, Vodafone, Philips, Google, Eneco, ANWB, Porsche and Heineken.
The next generation of Volkswagen – the innovative era
Volkswagen has always been known as a solid and reliable brand. In the past two years they pointed their way into digital transformation, with great success. Boris Nihom and Jasper van der Bijl will show you how they managed to keep the brand to stay ahead in the industry, across communications, media, data, crm and service design. This is a story on how to orchestrate creativity across all brand touch points to be a frontrunner in of the connected world.