Brendan Kane is a growth hacker for Fortune 500 corporations, brands and celebrities. He thrives on helping brands systematically find and engage new audiences who reward relevant content, products and services with their attention and spend.
Brendan started his career at Lakeshore Entertainment where he oversaw all aspects of Lakeshore’s interactive media strategy. At Lakeshore, he worked on 16 films that generated worldwide gross of $685 million dollars. While at Lakeshore, Brendan pioneered the first ever influencer campaigns to effectively promote Lakeshore’s movies.
Brendan went on to build applications and platforms for celebrity clients Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adrianna Lima and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. The applications and platforms Brendan created for his celebrity clients have been accessed by 50 million+ people worldwide.
He also served as a consultant for the NHL and NFL Players Association on how to bolster their digital offering to both players and fans.
In partnership with MTV, Brendan conceptualized and built an advertising technology that monetized consumer to consumer interaction within social networks. This technology was utilized by MGM, Lionsgate, Sony, Yahoo, MTV, Rockband and Vice Magazine.
Brendan is currently advising Strike Social on the companies entertainment partnerships. Strike Social is largest TrueView Advertising and YouTube Intelligence company. Strike Social runs over 2,500 Trueview campaigns a day for brands such as; Disney, Fox, NBC, Netflix, XBOX Linkedin and many notable fortune 100 companies.
Hacking Digital Growth
Today people are often told that achieving global mass exposure for your message or brand is simply posting or boosting an image or video to Facebook, Instagram, Youtube and Snapchat. The fact is there are over 60 billion messages shared on digital platforms every day. So, how does a brand overcome the noise and stand out? The bottom line is: to truly generate global mass exposure, brands need a growth strategy designed to hack word-of-mouth sharing of their content. As a digital strategist, Brendan Kane will speak to the strategies he has used to help the likes of Taylor Swift, Rihanna, MTV, Yahoo! and Katie Couric connect with people globally.