Floris Ketel (Creative Director Valtech Netherlands), has been
working in the field of digital design,
user experience and marketing for over 20 years. Working for clients who are
active in different industries and are on the edge of technology
and design. He is dedicated to create the best seamless user
experiences for digital brands.
New concepts and opportunities for the automotive industry
Today’s consumer expects to be able to communicate with the connected world at any given time and place. They expect their car to be a part of this connected world too. As a result, the automotive sector is undergoing a structural change with rapid innovation cycles, offering new opportunities for in car e-commerce, new business models and service offerings that enhance the driver experience. This hands-on presentation is about concepts that are implemented or tested that show new possibilities and potential for the near future where the car itself is a digital platform.