Jasper van der Bijl, Head of Marketing at Volkswagen, knows the automobile industry by heart. Being responsible for digital transformation within Volkswagen he and his team are raising the bar every day.
The next generation of Volkswagen – the innovative era
Volkswagen has always been known as a solid and reliable brand. In the past two years they pointed their way into digital transformation, with great success. Boris Nihom and Jasper van der Bijl will show you how they managed to keep the brand to stay ahead in the industry, across communications, media, data, crm and service design. This is a story on how to orchestrate creativity across all brand touch points to be a frontrunner in of the connected world.