About Jeroen Jonker
As head of product, Jeroen Jonker Roelants has been leading the
team of product managers and user experience designers at
Marktplaats (eBay) for 2 years. Together they are working on the
transformation of Marktplaats, focusing their efforts on customer success.
Previously, Jeroen worked at Spil Games, and he helped
various media companies in their transition from print to digital.
BOUGHT AND SOLD IN 5 MINUTES – WITH A SMILE!
At Marktplaats we have a dream. To enable everyone to buy and sell whatever they want within 5 minutes, with a smile. To ensure instant trading success we needed to transform our platform. One size no longer fits all, we started creating intimate 1-on- 1 relationships with every one of our 8 million monthly users. After reshaping our whole organization around the customer journey, we can now mix technology with data-driven behavioural understanding, enabling our teams to start creating a hyper- personal experience for users. This presentation is about this next
step, reinventing our own product.