Olly has been working in digital since the 1990s, delivering varied work ranging from technical to brand strategy, responsible for the concept and design of numerous global platforms. Key clients include Diageo, Unilever, Emirates, P&G, Sony and Lush. Olly now works for Emakina, one of Europe’s leading independent agency groups.
Value is virtual: untapped markets for ecommerce brands
For most of us, our ecommerce focus is marketing, selling and shipping physical goods. But parallel to this, radical innovations in the domain of selling purely digital products are creating unique new markets. We will review some of these new techniques and provide insights on why consumers are embracing them. Then we explore how these ideas might be applied to your physical brands, to generate new revenue and build powerful customer loyalty.