Data driven creativity is the key to successful omni-channel campaigns. Serge van Marion, Creative Director at Oxyma, loves the combination of creativity, insights and technology. He created several award winning campaigns for consumer brands.
Sex sells: welcome to the world of love and toys
Everybody does it, but only few like to speak publically about it: sex. Consultant Noor Schopman & Creative Director Serge van Marion tell you how to welcome customers for major brands in love toys and lingerie. But also for ‘macho toys’ like cars. A good CRM strategy using smart technology and tooling helps these brands to deal with personal preferences, without being too intrusive. And also: how do you optimize campaigns knowing the gender of your audience?