Attention predicts 3x more effectively than viewability

By: Angela Tropper (Teads Netherlands) Stage 6 14:15 — 14:45


Dutch session

Forget viewability. Who wants to advertise successfully, bets on attention!

Attention predicts outcomes 3x better than viewability! But, the attention economy requires a different approach to online advertising. Angela is going to share the 4 drivers of attention and how attention can be measured and optimized for brands across every screen.

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