Audience first: reinventing storytelling for the digital generation

By: Julian Childs (Business Insider) Stage 7 16:00 — 16:30

Today’s media companies have had to adjust quickly to significant changes in media consumption and consumer behaviour to stay relevant and succeed in the modern digital era. The evolution of Business Insider, now part of Insider Inc, is very much a story of a vision combined with digital experiments and agile learning. Today, a multi-brand, global publisher with a huge following and growing diversified revenue streams, Business Insider is working harder than ever to build a successful media powerhouse. From distributed content delivery to digital marketing and new interfaces, which odds will we need to defy next?

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