Balenciaga’s digital and innovative journey in gaming and the metaverse

By: Nicolas Daude-Lagrave (Balenciaga & Amazon Alumni) Stage 1 12:40 — 13:10


English session

Balenciaga’s steps into the metaverse: the Fortnite project, creating a 360 environment on our customers’ journey. And the Metaverse Fashionweek in Decentraland, a new way to engage with our audience?

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