Behind the Great Firewall: The Digital Era of China’s Lucky Generation

Over the past decade, China has seen a digital revolution that is changing the lives of tens of millions Chinese, and is increasingly influencing the rest of the world and indicative of our own future trends. Those belonging to China’s Gen Z are the country’s true digital natives and dream consumers. What apps are they using, which influencers matter to them, and how are digital trends impacting their everyday lives?

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