Beyond desktop, beyond shop – why the f*** go IoT, Voice or Bot in (e)Commerce?

Consumer touchpoints and expectations are changing constantly. It’s getting increasingly more difficult to achieve good CAC or CLTV at traditional touchpoints. IoT seems to be the next big thing and obvious step for companies beyond shop front-ends. Voice, Bots and other interface promise high customer excitement and low barriers of entry. But why exactly focus on those, how good is the penetration and what are the technical capabilities of current commerce technology in digital-best-practice?

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