Content with Purpose; the future of branded content

By: Anne Marije de Vries Lentsch (Hearst) Stage 4 14:55 — 15:25
Dutch session

Hearst Netherlands is a company that puts content first and wants to change people lifes with our products and services.

Where data is ruling the media business we see a new development:  Content with Purpose. In a time where there is intense competition for attention we have to serve the emotional and social needs of our consumers.

Publishing Content with purpose is a new way of working where creativity meets insights and content innovation.

We show insights, methods, cases and learnings how to make your content more actionable.

Want to be the first to receive updates?

Sign up for the newsletter