Content with Purpose; the future of branded content

By: Anne Marije de Vries Lentsch (Hearst) Stage 4 14:55 — 15:25
Dutch session

Hearst Netherlands is a company that puts content first and wants to change people lifes with our products and services.

Where data is ruling the media business we see a new development:  Content with Purpose. In a time where there is intense competition for attention we have to serve the emotional and social needs of our consumers.

Publishing Content with purpose is a new way of working where creativity meets insights and content innovation.

We show insights, methods, cases and learnings how to make your content more actionable.

Time is ticking…

321

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23

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11

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