Driving Digital Transformation Through Experimentation

By: Bjarn Brunenberg (TomTom) Stage 4 14:55 — 15:25


English session

Most people still think of TomTom as the company with those devices you or your parents had in their car when going on holiday. But what they don’t know is that we are doing so much more than that! We are actually still quite innovative.

And that’s reflective in our forward-thinking approach to digital transformation. Having witnessed the huge shift towards mobile, the brand knew it had to adapt to remain relevant. So we transformed how we did business by launching the TomTom navigation app.

And a key to this transformation stands experimentation, data and insights (through Contentsquare).

So this presentation is about How TomTom’s transition to a SAAS business is fueled by growth and experimentation.

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