The analysis of social media data is often synonymous with social media marketing. Measuring the impact of your strategy is a great place to start with social data, but there are other ways to use the data to make your social media initiatives even more powerful. In this session we discuss how you can increase your social media ROI by using the data generated
from social media engagement. You’ll get tips and tricks on getting to know your audience better and therefore increasing your conversion, while also finding new opportunities for growth by expanding your target audience.