Ice-cold truth concerning Trends

By: Eelco van Collenburg (Macaw) Stage 5 14:15 — 14:45
English session

Transforming your business and keeping up with the ever-changing digital market can be a challenge. We tend to jump into the arms of upcoming trends in search of relevance, guidance or even salvation. However, often these do not deliver the promised or expected impact which enchanted us in the first place.

So, should we even look at these trends when we are defining our business strategy or tactics? Or should we look at other ways to relevant and fresh?

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