In daily practice advertisers struggle with branding versus performance objectives. This is often due to organization setups: marketing versus sales departments or agency setups with separate non aligned agencies. Thinking in silo’s and not having central shared objectives is slowing down business growth. It is not about branding or performance, it’s about business! Join us for some quick and easily adaptable lessons in becoming business partners with your agencies and marketing examples of integrating branding and performance to shared business objectives.