Machine Learning is fundamentally changing the world around us. Amazon.com has been one of the powerhouses of applied ML almost from its start 25 years ago. It operates hundreds of ML driven services; from similarities and recommendations to fraud prevention and inventory level setting, from counterfeit good detection to consumer review quality management. Big innovations at Amazon such as Warehouse Robotics, Alexa, the Amazon Go store and Amazon Drones are all enabled by the advances in Machine Learning. In this presentation Dr. Vogels details how Amazon has been successful in the application of ML and how AWS is democratizing Machine Learning and putting it in the hands of every developer.