Music & brands teaming up

By: Marleen Heemskerk (First Day of Spring) Stage 3 12:00 — 12:30
English session

From celebrity endorsement to moonshot projects.

Brands and musicians teaming up is a common alliance as a marketing strategy. What once started as shallow celebrity endorsement, a sticker on a campaign for short-term effect, is now developing into equally beneficial partnerships that are built on shared purpose and values. How did we get here, and what’s next?

Time is ticking…

321

days

23

Hours

18

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45

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