Music & brands teaming up

By: Marleen Heemskerk (First Day of Spring) Stage 3 12:00 — 12:30
English session

From celebrity endorsement to moonshot projects.

Brands and musicians teaming up is a common alliance as a marketing strategy. What once started as shallow celebrity endorsement, a sticker on a campaign for short-term effect, is now developing into equally beneficial partnerships that are built on shared purpose and values. How did we get here, and what’s next?

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