Secret do‘s & donts for B2B Commerce

By: Boris Lokschin (Spryker Systems), Ilja Konikov (Lekkerland) Stage 4 14:15 — 14:45
English session

Digital transformation permeates all industries and product ranges. The elimination of decade-long protection mechanisms such as price or availability in transparency is putting hidden B2B champions, some of whom generate billions in sales, under increasing pressure. Manufacturers, wholesalers and retailers must either transform existing businesses or build new digital products and services on a greenfield site in order to keep pace with the digital competition – strategies & best practices for implementation are at the core of this session – including insights into a digitization project by Lekkerland – the wholesale network launched in 1956 in the Netherlands, which today generates sales of 2,400 million euros by supplying 8,800 points of sale with sweets, beverages, snacks, non-food items and much more.

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