At the Persgroep they believe…, They believe in Storytelling. They believe in connections. They believe that we provide a highway of possibilities to powerful brands. They believe that powerful brands can make powerful brands even more powerful. Therefore, Ronald Griffioen will take the audience thru the strategy of strategic partnership deals and the power of channels at the Persgroep today especially in correlation to food and partnerships. While Laurianne Spaargaren-Ruhe (founder of the food domain) with a background in food/ television/advertising and at the Persgroep will inform the crowd specifically on the food channel. The why, the how, the what, the learnings and insights, and also discovering creative ways of looking at (sales) prospects and future possibilities with their partners. Because at the Persgroep they believe together they are stronger than ever!