The War for Attention

Today we receive as much information in one day as a person in 1901 did in an entire lifetime. So many choices yet so little time to make them. Time has become our most scarce possession. And companies and brands are fighting a continuous war to conquer your attention.

Jeroen Jonker Roelants, Head of Product at Marktplaats (eBay), gives an eye-witness report right from the ‘Attention War’ battlefield. He shares his vision on how companies, such as his or yours, can do things differently. Claiming less instead of more of everyone’s precious time.

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