Alain is a brand and innovation consultant who established Sylvain Labs to guide companies through complex business challenges and brand opportunities through applied imagination, science and whimsy. In addition to Sylvain Labs, Alain is a dedicated partner of several investment ventures, including Master + Dynamic and So Choice Softworks. An advocate of side hustles, his endless curiosity has led him into film, where he has served as the executive producer of short documentaries, Instafame and Some Kind of Quest. Alain frequently shares his perspective on innovation, culture, and brands through lectures and by mentoring future talent, and is a current board member of the VCU Brandcenter.
The Language of Pop Music
What popular music can teach us about society at large.
Popular music provides the ultimate gauge of contemporary attitudes about culture, politics and society at large. It’s the language we use to subconsciously discuss and deliberate the issues of the day. Whether it’s about the rise and fall of disco, the role of boy bands or contagion of K-Pop, there is no greater measure of social sentiment than popular music. It creates an understanding of a society’s collective attitude. And with that, one could say that the music industry has the answers to some pretty compelling cultural questions.
Alain Sylvain, Founder and CEO of Sylvain Labs will discuss this phenomenon and explore how new feats in data give us an even better understanding of society at large.