Anke is a dedicated communications associate, graduated in Persuasive Communications from the University of Amsterdam. She has a history of working in the higher education industry, and is now using her knowledge to create content for ‘Studiekeuze123’, a study comparison site.
Studiekeuze123 – how a digital experience guides students in making a life changing decision
How to choose the right study if there are over 1250 to choose from? Studiekeuze123 and One Shoe created the official study comparison site. In this session they will share their insights on how they structured the large amount of content and created an API driven experience, increased conversion up to 195% by optimizing UX and why a cloud based Content Management Strategy with Laravel and Prismic.io was chosen over a traditional CMS.