Anne Marije
de Vries Lentsch

Director Hearst Agency Branded Content Hearst

About Anne Marije

Anne Marije started her career as a marketeer of international media brands (Cosmopolitan, Marie Claire, Grazia) and then returned to her first love Cosmopolitan where she became Editor in Chief.

With her passion for content in combination with her commercial background, she became Director of Hearst Agency in 2018, specialized in content solutions, innovation and performance. Anne Marije is also a HearstLab Scout where she assists in the evaluation process for potential HearstLab investments in early digital women led start ups.

The Talk

Content with Purpose; the future of branded content

Hearst Netherlands is a company that puts content first and wants to change people lifes with our products and services.

Where data is ruling the media business we see a new development:  Content with Purpose. In a time where there is intense competition for attention we have to serve the emotional and social needs of our consumers.

Publishing Content with purpose is a new way of working where creativity meets insights and content innovation.

We show insights, methods, cases and learnings how to make your content more actionable.

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