Ashley Galina

Founder ChoZan

About Ashley Galina

Ashley is a well known marketing thought leader, LinkedIn Top Voice in marketing and an Asia-Pacific Top 25 Innovator. She has lived and worked in Greater China for over 14 years and is your go-to person for everything related to China marketing. Through her marketing agency, Alarice, she has worked with some of the world’s biggest brands and through ChoZan, she has given Chinese digital marketing training to teams at major corporations throughout Asia and globally. She has a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram and YouTube channels.

She’s been a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.


Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.

The Talk

New retail born in China going global: how Chinese tech giants are changing global commerce

The term New Retail was introduced by Jack Ma in 2016 to describe a new kind of retail that was solidifying its hold in China and that Alibaba was going to dedicate itself to. 

It merges the consumer experience so that people can go to a physical store, use QR codes to check where a product was made or where food was grown, buy items missing from the store online, have the items in their basket automatically checked out and deducted from an online payment system, and then have the items they bought online delivered so that they arrive at the shopper’s home around the same time they do.

Now we see that the system developed in China are changing global commerce. During a time of heightened trade tensions, there’s never been a greater demand to understand China’s market, what it demands, how it’s changing, how it operates and where it’s going.

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