He started his career at KLM where he worked during the last years within the digital teams, trying to transcript the offline experience of the customer journey to the new online touch points to ensure a seamless flow. Then he decided to make this move to Blendle, where they believe that customers insight and behavior could help build up the best experience possible to discover and enjoy the best of the journalism.
Project Einstein provides Blendle with a 360 view to unlock the full potential
In this session Ayden Galeh (Blendle) is sharing Blendle’s approach to utilize the readers views and opinions to open up the full potential of the platform. Translating feedback into actionable insights to improve the customer experience and taking it a step further by using these insights as USP’s for future subscribers.