CRO & Experiment Lead TomTom

About Bjarn

Hi my name is Bjarn, a Dutch lad who geeks out about CRO, A/B testing and Experimentation. I am currently CRO & Experiment Lead at TomTom, responsible for driving growth within our e-commerce team. And winner of Experimentation Culture Awards 2022.

The Talk

Driving Digital Transformation Through Experimentation

Most people still think of TomTom as the company with those devices you or your parents had in their car when going on holiday. But what they don’t know is that we are doing so much more than that! We are actually still quite innovative.

And that’s reflective in our forward-thinking approach to digital transformation. Having witnessed the huge shift towards mobile, the brand knew it had to adapt to remain relevant. So we transformed how we did business by launching the TomTom navigation app.

And a key to this transformation stands experimentation, data and insights (through Contentsquare).

So this presentation is about How TomTom’s transition to a SAAS business is fueled by growth and experimentation.

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