Boris Lokschin brings 15 years of relevant experience in the international (e)commerce and technology business. As a series entrepreneur and in a leading position for the strategic development and implementation of major digital projects worldwide. As Co-CEO of Spryker Systems he is responsible for the further development of the operating system “Spryker Commerce OS” as well as the international strategic development of the company.
Beyond desktop, beyond shop – why the f*** go IoT, Voice or Bot in (e)Commerce?
Consumer touchpoints and expectations are changing constantly. It’s getting increasingly more difficult to achieve good CAC or CLTV at traditional touchpoints. IoT seems to be the next big thing and obvious step for companies beyond shop front-ends. Voice, Bots and other interface promise high customer excitement and low barriers of entry. But why exactly focus on those, how good is the penetration and what are the technical capabilities of current commerce technology in digital-best-practice?