About Brendan
Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients systematically find and engage new audiences that reward relevant content, products, and services with their attention and spending. Kane’s greatest strength is unlocking value. He transforms complexity into simplicity with tools and methods that amplify growth and enable execution.
Starting his career at Lakeshore Entertainment, Kane oversaw all aspects of their interactive media strategy. He worked on 16 films that generated a worldwide gross of $685 million and pioneered the first-ever influencer campaigns on YouTube to effectively promote Lakeshore’s movies. He then went on to build applications and platforms for celebrity clients such as Taylor Swift, Rihanna, [cut Xzibit] Charles Barkley, Michael Strahan, supermodel Adriana Lima, and pro-skateboarder Ryan Sheckler.
Kane is known for generating 1 million followers in 100 different countries in 30 days. To date, more than 80 million people worldwide have accessed the applications and platforms that were created for his celebrity clients. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world that has worked with brands such as Disney, Fox, NBC, Netflix, Xbox, LinkedIn, and many notable fortune 100 companies.
The Talk
Hacking Digital Growth
Today people are often told that achieving global mass exposure for your message or brand is simply posting or boosting an image or video to Facebook, Instagram, YouTube and Snapchat. The fact is there are over 60 billion messages shared on digital platforms every day. So, how does a brand overcome the noise and stand out? The bottom line is: to truly generate global mass exposure, brands need a growth strategy designed to hack word-of-mouth sharing of their content. As a digital strategist, Brendan Kane will speak to the strategies he has used to help the likes of Taylor Swift, Rihanna, MTV, Yahoo! and Katie Couric connect with people globally.