Senior Program Manager Microsoft

About Chris

Chris Park is a Senior Program Manager at Microsoft and oversees Business Strategy and Data & Identity solutions for the global advertising business.

Chris has over 15 years of experience in digital advertising. Prior to joining Microsoft, Chris was Senior Director of Strategic Partnerships at DoubleVerify, and was a founding member of SF-based ad-tech startup, Beanstock Media. 

He’s held management roles at Verizon Business and DoubleClick and began his career in advertising placing out-of-home ads on buildings and buses in NYC.

Chris currently resides in Kirkland, Washington with his wife, son, and beagle.

The Talk

Time to Act: 1st Party Data is the New Gold

2023 means the end of the 3rd party cookie. It’s the end of an era and the start of a new one filled with opportunities for companies that hold customer data. What does the deprecation of the 3rd party cookie mean for companies and specifically for marketers? How do you prepare yourself for this change? Will Walled Gardens become the norm? And what about privacy? And last but not least, what’s Microsoft’s vision on the new situation and how do they envision the transition for marketers?

In het Nederlands: In 2023 nemen we als industrie afscheid van de 3rd party cookie. Hiermee komt een einde aan een tijdperk en start een periode vol kansen voor bedrijven die klantdata bezitten. Wat betekent de afschaffing van de 3rd party cookie voor bedrijven, en specifiek voor marketeers? Hoe bereid je je zo goed mogelijk voor op deze branchebrede omschakeling? Worden Walled Gardens de norm? Hoe zit het met privacy? En wat is de visie van Microsoft op deze nieuwe situatie, en hoe zien zij de transitie voor marketeers?

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