As a Creative Director with a background in design, Daniel Sytsma is always looking for new ways to create well crafted and meaningful work. Since 2008 he works at Achtung! mcgarrybowen where he works with a team of creatives, designers and strategists to develop campaigns with a strong focus on innovation and craft. In 2014 he started Studio Kraftwerk to create digital products & services
The rise of the corporate ventures
For the past 10 years, start-ups have had the upper hand in the battle for innovation. This battle is rapidly transforming into a quest for adoption at scale. Incumbents are catching up with new business models, through innovation labs and corporate ventures.
Leading example: They successfully launched a new startup for Brunel: Pack, the on-demand job community.
Experience how corporate ventures are able to innovate at a faster pace than ever before.