van Collenburg

Creative Director Macaw

About Eelco

Eelco is an experienced Digital Art Director with a demonstrated history of working in various industries. He is skilled in Conceptual Design, Interface Design, Identity Design and Brand Strategy. Eelco is a natural born storyteller and public speaker. He is in love with design and constantly flirting with tech. Using creativity to bind multidisciplinary teams together.

At Macaw, Eelco works as the Principal Art Director|Creative Lead Design.

The Talk

Ice-cold truth concerning Trends

Transforming your business and keeping up with the ever-changing digital market can be a challenge. We tend to jump into the arms of upcoming trends in search of relevance, guidance or even salvation. However, often these do not deliver the promised or expected impact which enchanted us in the first place.

So, should we even look at these trends when we are defining our business strategy or tactics? Or should we look at other ways to relevant and fresh?

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