As editor-in-chief of NU.nl, Gert-Jaap Hoekman is responsible for editing and product development. NU.nl is the largest news site in the Netherlands, with more than 8 million unique visitors every month. More than 2 million visitors come to the site and app every day.
Hoekman started his journalistic career as sports journalist at the Zwolse Courant, then worked up at Nieuwe Revu from intern to editor-in-chief and has been working at NU.nl since 2012.
20 years NU.nl: the power of an audience-first approach
In this presentation Gert-Jaap Hoekman, Editor-in-chief of the largest newssite in The Netherlands NU.nl, illustrates the success of 20 years NU.nl, based on an audience-first approach.