Editor-in-Chief Sanoma

About Gert-Jaap

As editor-in-chief of, Gert-Jaap Hoekman is responsible for editing and product development. is the largest news site in the Netherlands, with more than 8 million unique visitors every month. More than 2 million visitors come to the site and app every day. 

Hoekman started his journalistic career as sports journalist at the Zwolse Courant, then worked up at Nieuwe Revu from intern to editor-in-chief and has been working at since 2012.

The Talk

20 years the power of an audience-first approach

In this presentation Gert-Jaap Hoekman, Editor-in-chief of the largest newssite in The Netherlands, illustrates the success of 20 years, based on an audience-first approach. 

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