James started in the SMS industry 11 years ago helping big names across retail, finance, gaming and logistics build relevant and engaging campaigns for marketing and operational customer engagement. More recently this has expanded into channels including Web Chat, Facebook Messenger and WhatsApp and James now focuses on building products that enable ecommerce businesses to get the most of these channels.
Empathy in ecommerce: your secret weapon in the next normal.
A conversation provides us with that 1:1 connection to understand and get to know another person. But can businesses do this with their customers anytime and anywhere? This talk will explain how conversational commerce can make that happen. You will learn how it can help build trust, create better experiences and offer previously untapped insights into how customers behave and how they feel when they interact with a business.