Jeff serves as Chief Marketing Officer for Yext, the Digital Knowledge Management platform that gives companies control over their customer-critical facts across today’s ever-expanding universe of intelligent services. Jeff co-authored The Everywhere Brand (Yext 2017), and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget.
Is Your Brand Voice-Ready? Become The Everywhere Brand
Siri. Amazon Alexa. Google Assistant. Cortana. If you asked any of these digital assistants where your business is located, when it’s open, or what you offer, do you know what they’d say? Voice-powered services have created a seismic shift in how consumers find information about your brand. To compete, you must show up everywhere customers are searching for you. You must become The Everywhere Brand.