Jendrik Timm leads the strategy & data team at Videoland, the subscription video on demand service of Dutch TV broadcaster RTL. In his team it’s all about analyzing consumer behavior and translating these insights into a clear growth strategy. Prior to Videoland, Jendrik worked in corporate strategy at RTL and at German media publisher Gruner + Jahr where he helped managing the digital transformation.
Videoland: building a local hero in a global subscription VOD market
Global tech players are driving growth in a booming subscription video on demand market. How can a local broadcaster build a sustainable subscription VOD service that’s engaging today’s and future video consumers?