Julian Childs is Managing Director for UK and Europe of Business Insider, the London-based division of the popular online financial publication.
Childs’s background covers over 15 years in digital media on the publisher side, encompassing various leadership, business and commercial roles across Europe and internationally.
Prior to Business Insider his more recent roles have included VP of EMEA for Business Technology sites including ZDNet and TechRepublic and VP of Partnerships for CBS Interactive where he helped build and deliver their international monetisation and data strategy.
Audience first: reinventing storytelling for the digital generation
Today’s media companies have had to adjust quickly to significant changes in media consumption and consumer behaviour to stay relevant and succeed in the modern digital era. The evolution of Business Insider, now part of Insider Inc, is very much a story of a vision combined with digital experiments and agile learning. Today, a multi-brand, global publisher with a huge following and growing diversified revenue streams, Business Insider is working harder than ever to build a successful media powerhouse. From distributed content delivery to digital marketing and new interfaces, which odds will we need to defy next?