Marijn is in charge of YouTube business, strategy and content partnerships across the Netherlands and Belgium. She works with digital and traditional content partners and helps them build an audience and a business on YouTube. She works with a wide variety of partners including YouTube creators, Multi-Channel Networks, Global studios, public and commercial broadcasters, news organisations and football clubs.
Marijn has been with YouTube since 2014. Prior, she held various analytical roles within Google, and worked in private equity at AlpInvest Partners, one of the largest private equity investors globally.
Marijn holds a master’s degree in Financial Econometrics from the University of Amsterdam.
In her spare time, she is a level 7 Google Local Guide, a status she achieved by eating out a lot and taking pictures before the food is gone.
Emerging content trends on Youtube
For over a decade, YouTube’s open platform has enabled new forms of storytelling. In this talk, Marijn Poeschmann will offer you an exclusive insider’s view on the latest trends that have been emerging on and around Youtube. Working with many of the largest YouTube creators and partners in the Netherlands, Marijn will be highlighting examples of new types of content that are on the rise in different audience segments, and give insight into how brands can leverage those developments. You’ll leave the session with fresh inspiration for new strategies moving forward.